Our Story

In a country often overshadowed by the relentless stream of negative news, daunting statistics, the frustrations of loadshedding, and the everyday obstacle of potholes, our founders - 2 passionate young South Africans — sought solace and inspiration. They yearned to reignite their love for their homeland and showcase the unparalleled beauty of South Africa to the globe.

Merging their passion for photography, the great outdoors, and the heart of South Africa itself, CapeTowel Co was born. More than mere towels, each piece is a small masterpiece, transforming breathtaking vistas across South Africa into functional art.

These beach towels serve not just as a memento of cherished journeys but also as a piece of South African splendour to be enjoyed on any beach, by anyone, anywhere.

"Our story is a testament to finding beauty amidst chaos, and through CapeTowel Co, we invite you to hold a piece of South Africa close, letting its beauty rekindle your spirit and love for our beautiful country, South Africa!" - Founders of CapeTowel Co.